Inspiration behind this campaign came straight from my love of Gaelic football. I wanted to create content which would be universal to anyone involved in sport. I've noticed that while many sports campaigns do a great job at portrayed the serious side of the sport which involves hard training and a lot of action shots. For my campaign titled 'More than a Game' I wanted to stray from this style. My aim was to capture candid moments of players getting ready and those moments before a game or a training session which says so much more than the act of playing the game.

From this shoot I captured moments which I believe represent the behind-the-scenes aspect of the game which showcases the closeness of a team in the way the light-heartedness can be seen. In the first picture, a sense of community can be seen in the body language between the players and with how natural the scene appears. It is captured during the familiar pre-training/pre-match routine of getting ready. These actions that are so ordinary to the players are filled with moments of down-time and relaxed camaraderie. The picture representing 'positivity' illustrates the humour and fun that happens behind the seriousness of the sport and how it can bring a positive feeling to you both through the people around you and through the love of the game. Which brings me onto the picture representing 'passion'. I see this image as capturing one small moment the player has to themselves while they recognise why they're there. It symbolises to me both the personal passion and also the united passion that brings a team together.